A la Lotería Messicana
La Lotería is a traditional Mexican game, similar to bingo, reimagined as a dynamic and participatory party where everyone plays a role.
Before the game begins, each participant chooses one or more boards, each featuring 16 of the 54 figures from the complete Lotería set.
Among the prizes are carefully selected works by various artists, designers, and illustrators.
For this event, we redesigned the 54 figures, created costumes inspired by some of them, and developed interactive performances to make the game even more dynamic.
Whoever completes their entire board can shout “¡Lotería!” or “¡Buena!” to claim one of the final prizes: the rich bingo jackpots!
Music is essential to engage the audience and set the pace of the game. With the Mariachi Peralta and our curated music selection, the crowd turns into one big dancefloor.
WhatConcept development
Communication
Setup and staging
When2022-Ongoing
WhereCircolo IAM
DOPO?
SunDonato Festival
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